Men & Language - Hot Frothy
Why? It gives us guys a chance to connect with a product or activity in a less serious manner, adoption is increased and it creates a sharing bond with those that embrace it.
Men’s communication styles are unique, not different, as that infers there’s a correct style. The way we communicate should be embraced rather than changed.
By associating items with more masculine terms (similar to female terms of Mumtreprenaur and #girlboss) we start to frame the culture within the gender and break down barriers…. And isn’t that the point?
Love the blokes Dadsgroupinc for coining the term and Man with a Pram for making it large!
What terms do you like? Or can you suggest.